Activation- Case Study

Mahindra- Mileage Ka Master
The company wanted to promote and
establish its tractors as the most fuel
efficient in the market. For the same a
concept of fuel efficiency demonstration
was developed on a MUV van format for
promotion in the villages. It was kept
simple yet technological for easy
understanding of the rural TG. The
demonstration unit consisted of two tractor
cut outs representing Mahindra Tractor and
An Ordinary Tractor respectively. The
tractor cuts outs were attached to tyres and
oil beakers, through a mechanism it was
demonstrated that in a stipulated time frame
Mahindra tractor runs more in comparison to
other tractors in equal amount of oil.