Mahindra- Turbo Power
To showcase the power of turbo in a 39 HP
tractor, it was compared to the power of an
airplane which also runs on turbo
technology. However to explain it to the
layman, the concept was reworked. On an
LVC format when the tractor was loaded,
there were wings attached on the sides
complete with airplane like propellers. For
the activity duration, the wings were opened
through a mechanism and there were smoke
machines and sound effect to complete the
feeling of an airplane. This way the power of
airplane technology in a tractor was
demonstrated to the TG. Also to add to the
feel, leaflets were designed in the shape of
airplane.
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