Thursday, April 14, 2011

Activation Case Study 3


Airtel SIM Activation
The main objective of the activity was to
increase customer base in all districts of Bihar.
For the same, 5 units were deployed, which
touch based with the consumer at high
congregation points and imparted product
knowledge. On spot Sim sale was done and
merchandising in the near by shops was also
taken care of to keep the brand re-call post
activation high.

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